The joys of production…and dubstep!
With dubstep increasingly on the rise thanks to artists such as Skrillex winning a rather impressive 6 grammies this year, our Nonstop producers are left with a rather large dilemma…will the average person's television be able to handle the supersonic wobbles and baselines of the thing the kids are calling dubstep? Well judging by my nan's faithful 15 year old Toshiba…the odds are not looking good.
So what to do, what to do. I suppose it should just be a pointless battle really but still it's hard to ignore when the demand is high. Do we sacrifice those all important deeper tones in exchange for a more 'diluted-dubstep' approach or just say 'to hey with it…get yourself a better telly!'
It reminds me of the time when the first video phone came out from Three. Yes you can video phone, wow, amazing…but your friend has to have the same phone, be no more than 100 meters apart from you and stand on one leg. Looking back it also seemed hardly worthwhile considering the small amount of people able to reap the benefits from this new technology. We appear to be in the same boat.
What's the point of producing dubstep if it's just going to come out from most people's televisions sounding like a Range Rover with a cold? Or shall we like Three, put our necks out and become the torch bearers of library music?
Looks like we're going to have to wait and see and with our Dubstep album - Ruffneck Base coming out in the next few months it will be interesting to gauge its success. Gritty and unique, this is quite the bass trip! And with tracks written by artists such as Majestic, Culture Clashed, DJ Q, Dream, Luke Holden, CTK and Huggy and Pretty Casual, it's certainly something we're proud to release…however, I think for the time being my nan will be sticking to Eastenders.